Apartment Development, Chelsea London

LOCATION: CHELSEA, LONDON

TIMEFRAME: 18 months

SCOPE OF WORKS: complete renovation of a traditional chelsea townhouse

and conversion into three separate apartments for a developer

The brief was to adapt and remodel a 5 storey Chelsea townhouse into 3 separate luxury apartments. The developer was inspired by previous projects we had done together and wanted to create contemporary high end 3 bed, duplex and 2 bed apartments within the traditional façade.

Apartment One

Minimalist white kitchen with a central island, built-in appliances, a large window showing garden greenery, and wall-mounted television.
Modern kitchen with white cabinets, marble countertop, a sink, a stovetop, a small wine fridge, a coffee machine, and a bowl of figs on the island.

Using a blend of elegant muted colour palettes for the hard finishes each apartment is linked by a communal staircase and this has been transformed with new soft muted grey polished plaster walls, elegant handrail and curtains and stair runner on the landings. 

View of a bright indoor space with a marble table and white chairs, looking out onto a lush garden with green plants and a trellis, through a large sliding glass door.
Modern living room with white walls, a colorful abstract painting, a beige sofa with patterned pillows, a small side table, a white cabinet with a vase of pink flowers, and a decorative modern fireplace filled with stones.

To open up the lower ground floor apartment the internal terrace was created which links the master bedroom through to the adjoining guest bedroom suites – we added in a walk-in dressing room and marble clad master bathroom using dramatically veined elegant marble slabs. The apartment also had a large and high-ceilinged reception room which is complimented by a feature minimal open remote-controlled fireplace which becomes the focal point of the area. A large adjoining open plan kitchen was designed to use the space and create a large sociable bar area with views and access over the terrace.

Bright and modern open-concept living room with white walls, light wood flooring, contemporary furniture, colorful pillows, abstract wall art, and large windows letting in natural light.
A modern staircase with wooden steps, white side panels, and glass railings viewed from above.
A bedroom with white walls, a bed with white bedspread and decorative pillow, a wall-mounted reading light, a framed abstract blue art piece, a small wooden nook with a white flower, and a white marble-topped desk with blue glass decor.
A bedroom with a bed, a painting on the wall, curtains, and a door leading to a small outdoor garden with plants.
Outdoor patio with round wooden table and four matching chairs, surrounded by green plants, flowering vines, and tall bushes, with neighboring buildings in the background.
A view through a doorway showing a bathroom with a marble wall and sink, and a bright room with a window, peach-colored window shade, and an orange cushioned ottoman.
Modern bathroom with white marble walls and bathtub, potted orchid, frosted glass shower enclosure, towel rack with white towels, small window, and a vanity with a mirror.

Apartment Two

The first-floor apartment was designed to be compact and to have a reception living /dining room which will be good for entertaining and so we added in the full height fireplace with a decorative pendant light and modern style furnishings. Bedrooms all have ensuite marble and ceramic bathrooms with adjoining fully fitted gloss wardrobes. We added in mirrors to hallways to bounce the light into the entrance areas.

Modern living room with white walls, large windows with pink patterned valances, gray curved sofa, beige armchair with orange and pink pillows, artwork on the wall, and decorative lamps on a side table and console.
Living room corner with a beige sofa, rust-colored pillows, a white side table with black & gold lamps, a large mirror, and abstract artwork on the wall.
Bright living room corner with a round gray armchair, two small round tables, a decorative lamp, a large abstract artwork on the wall, and a fireplace filled with decorative stones, illuminated by natural light from two windows with pink patterned window treatments.
Modern white kitchen with granite countertops, a sink, gas stove, and a window with a radiator below.
Bright bedroom with a large window, white curtains, a bed with gray and white pillows, a bedside lamp, and a white wardrobe.
A bedroom corner with a beige upholstered bed headboard, a white bedsheet, a brown and beige throw pillow, a plant-patterned pillow, a black nightstand with three drawers, a large white table lamp, a small decorative animal sculpture, a wall mirror, and a white ceiling with a recessed light.
A bright, minimalist living room with white curtains, a gray armchair, a small black side table, a framed abstract painting, and a white sideboard with gold handles.
Bright modern bathroom with white walls, large windows, a bathtub, a toilet, and a white vanity with toiletries.

Apartment 3

The top floor apartment has access to the roof through an electrically operated hatch and this is a feature that we maximised by adding faux decking in a light grey wash and the faux planting gives it privacy and creates a wonderful entertaining space as well as being low maintenance. The master bedroom has an aubergine colour palette and is furnished with stylish and modern style furnishings. All the guest bedrooms have a distinctive individual colour palette and have their own character which enhances the space. 

Bright, modern interior view through doorway showing a dining area with white chairs and a kitchen in the background.
Modern white kitchen with dining area, white cabinets, window, and minimal decor.
Bright, minimalist dining room with a dark wood table surrounded by white chairs, set with plates and bowls, adjacent to a white kitchen with a large window, and decorated with a colorful abstract painting and vases on a white sideboard.
Interior of a modern room with a white sideboard, abstract colorful wall art, a beige table lamp, and a green vase on the sideboard.
Modern home office with black desk, pink leather swivel chair, white lamp, green plant in a pot, abstract colorful artwork on the white wall, and a window with blinds.
Bright, modern living room with white walls, abstract artwork, seating area, and open kitchen.
Part of an indoor staircase with wooden steps, white wall, and a brown handrail.
Bright hallway with large window, white walls, and light-colored wooden flooring.
Modern bathroom with marble walls and a wooden vanity with dual sinks, a large mirror, and a window.
A neatly made bed with white sheets, green and beige accent pillows, a plaid blanket, a beige headboard, a nightstand with a glass lamp, and a partial view of a doorway.
Interior of a bright, minimalist living room with a window covered by a purple curtain, white armchair, side table, and decorative vase with flowers.

We worked closely with the developer throughout the project to transform the building into 3 high end residential units and provided all the design concepts through to a turnkey installation service

Rooftop terrace with wooden floor, outdoor table and chairs, potted plants, and cityscape in background.